Month: August 2021

A Massive Shortage of Home Care Workers Threatens the industry

As more and more older adults report a desire to spend their twilight years at home, there has been a boom in home-based care. The trouble is, the home care industry has been plagued by staffing shortages for many years. This makes it difficult for the families of older adults and the older adults themselves, to give older adults what they sorely desire. Often, family members have to become makeshift caregivers, forced to get time off from work, or sometimes even work part-time, use adult day care facilities, or retire early, just so they can give older adults the home care that they need. Getting home care is even harder today, because the risks of having hired help or volunteers in the house often outweigh the benefits. This puts additional pressure on family members to take care of older adults. It’s this crisis that is the subject of a fascinating piece in the New York Times

As the New York Times shows, it can be hard to find help, either through word-of-mouth, local agencies or other means. Often, local agencies will charge fees only to tell you that they don’t have any home caregivers for you. Eventually, some families are forced to place their older adults in facilities, often at incredibly steep rates. The economic consequences of the staffing shortages in home care are massive. 

The homecare industry is made up of a hodgepodge of nonprofit programs, publicly funded care, and for-profit businesses and chains, all of whom operate under federal and state regulations. There is also a gray market that caters to clients who want to avoid regulation and so hire privately.

Vicki Hoaqk, the Home Care Association of America’s executive director, says this is the most frustrating period in her 20-year career in the industry. It has never been so hard to find workers. The association is made up of 4,000 agencies and 500,000 people and yet, even then there is a struggle to help people get the workers they need.

According to the Bureau of Labor Statistics, the direct day care workforce shrunk by 342,000 workers in the last year. This includes nursing homes, as well as other home care and residential care staff. This reverses a long-held pattern in which employment rose in each category every year. The reason for the contraction in the labor force is that many workers were laid off, or workers resigned because of Covid-19 related fears or health problems, child care issues, and other issues.

Thankfully, employment in the home care industry rebounded toward the end of last year and is now just 3% off from its pre-pandemic levels. However, this rebound occurs at a time when there has been an explosion in demand for home care workers. Other healthcare categories, such as nursing home occupancy and assisted living, are in decline, whereas home care is on the rise. At present, there are over 800,000 older adults and disabled people, all eligible for Medicaid, and all on state waiting lists to receive home care. Those clients who are paying with private schemes or their own funds are being turned away by agencies. With the nightmare of Covid-19 receding, many people have taken the lesson that congregate care settings are less healthy and safe than home care. Resolving this crisis is one of the great challenges the country faces moving forward.

Google and French Alliance Agreement Boosts News Publication Industry

The digital age has certainly driven readers online in search of news, but for some time now questions have surfaced as to the negative implications for publishers who invest in quality journalism and reporting and have seen their earnings eroded by the re-publication of their original content for no reward by Internet giants such as Google.

  1. Licensing agreements offer French publishers access to Google News Showcase

Now comes the welcome news that Google France has reached a landmark agreement with an alliance of 121 national and local French news publications—Alliance de la Presse d’Information Générale—to license their content for three years to the tune of $22 million. Individual licensing agreements will offer publishers access to Google News Showcase, a new press publications licensing programme giving readers access to rich content.

Pierre Louette, CEO of the Les Echos – Le Parisien Group and president of the Alliance de la Presse d’Information Générale said in a press release: “After long months of negotiations, this agreement is an important step, which marks the effective recognition of the neighbouring right of press publishers and the start of their remuneration by digital platforms for the use of their online publications.”

Meanwhile, although there has been a decline in printed newspaper sales over the years, there are some good reasons to consider custom newspaper print solutions for corporate communications and marketing. The spread of COVID-19 has indeed seen companies trim marketing budgets and demand for print advertisements, wrought by the decline in corporate profits, shedding of workers, and price increases.

Most readers will agree that the tactile sensations—the feeling of opening and turning the pages of a newspaper—are irreplaceable. The reading experience on paper is still vastly superior and newspaper print remains more powerful to share ideas, whatever the objective of the paper.

  1. Newspapers enable image-strong corporate communications

To offset the loss of advertising opportunities in print, many companies have taken to promoting their products and services with an original, tangible product made in-house. Company newspapers can be sent to clients and partners, helping build strong and long-term relationships.

A printed newspaper enables image-strong corporate communications and strengthens brands. Corporate newspapers have the potential to keep colours, tone, and company culture consistent, win new business, and shore up client loyalty through instant recognition and personal connection.

While demand for printing is forecasted to continue declining over the next five years—as the era of e-commerce and digital marketing continues to expand—niche, high-value, collectable items in print are likely to remain valuable investments.

One unforeseen trend in the book industry, for example, has seen video sharing platform TikTok’s “BookTok” hashtag driving up sales of paper books, sending old books back to the top of bestseller lists, and launching the careers of new authors. Videos with the hashtag have been viewed a collective 12.6 billion times on TikTok.

As the news industry continues to evolve and re-shape itself—as evidenced by the Google France agreement—there is no doubt that newspaper print will survive. What’s more, newspapers have the potential to preserve values and promote social cohesion within community organisations such as schools, clubs, associations, and events, showcasing work and demonstrating commitment to quality. Newspapers are ideal in creating durable links with custom editorial content.