Consider a branded hat if you’re looking for the perfect promotional product for your business. They’re a tried-and-true promotional giveaway that increases brand awareness. Plus, your customers and prospects will love them! By giving away branded hats, you’re giving your customers the tools to advertise your business for you. Here are three excellent reasons your company should use hats as promotional products.
1. Branded Hats Have Excellent Reach and ROI
When you give someone a hat with your company’s logo or name, they’ll spread that name far and wide. If you look at a branded hat as a form of advertising, few other alternatives offer such compelling benefits. Consider some of the findings of the 2020 Global Ad Impressions Study. It found that the people you give your promotional hats to will keep them for an average of 10 months. In that time, you can expect a hat to create an average of 3,400 impressions. At the average cost marketers pay for branded hats, that works out to an unbeatable cost per impression of 3/10 of a cent! Additionally, 69% of consumers report owning promotional headwear, so getting people to wear yours won’t be difficult.
2. Hats Boast Wide Appeal
Another reason to use hats as a promotional item is their broad appeal. These days, you’ll notice people wearing baseball-style hats virtually everywhere. People wear them on the streets, in their offices, and while out running—and that’s just the beginning! Baseball-style hats are even becoming a growing part of modern fashion. Plus, promotional hats will work just as well with men as women and children. They’re a perfect unisex and multigenerational marketing item that can be the centerpiece of any brand outreach campaign. Also, hats tend to create lasting attachments. People often have a favorite hat they don’t want to go without. Why not make that favorite hat one with your branding on it?
3. Hats Are Easy to Customize
Finally, hats are simple to customize, unlike other types of promotional apparel. They feature adjustable sizes through multiple style options. You can choose a classic snapback, a more upscale buckle, or a modern elastic flexfit. As a result, you never have to worry about whether your promotional hats will fit your customers. Plus, promotional hats come in various colors and panel styles. You can have them embroidered, printed, or have a branded patch affixed. You can also choose your preferred material. Branded hats come in everything from structured wool to open mesh. In other words, no matter your brand’s requirements, you’ll find a hat to match them perfectly.
Hats Are a Marketing All-Star
The bottom line is that there are many reasons why promotional hats have been a popular marketing item for so long. They’re inexpensive, stylish, and easy to customize. If anything, hats are becoming more accepted in various social settings, which will only increase their versatility. Your company can capitalize on that with branded hats that delight your customers and prospects. Then, you’ll have a small army of people serving perpetually as a free and evergreen marketing channel. There aren’t many other marketing methods that can make that claim.