How to Convert More Website Traffic Into Sales

Sales are what make the wheels turn in any business, so anything that can be done to help get more sales should be fully explored. Online traffic is what every business with a website wants, from a blog to an HVAC repair company.

The thought of people visiting the website and making purchases 24/7 — even while you are asleep at night — is very appealing and the ultimate goal.

You could have a lot of traffic and steady traffic, but if it isn’t converting into sales then it’s essentially useless. You might get 1,000 visitors to view a product you are selling, but if they don’t hit the “buy now” button and complete the checkout process you might as well have had 2 visitors.

The end results is still $0 sales.

Well, there are things you can do to optimize your website for conversions, which will help you turn more visitors into customers (and revenue for your business). Here are three to explore.

Offer Exit Incentives

What if you were walking out of a retail store and someone ran up to you as you were about to walk out the door and said, “Wait! Don’t go — here is a 70% off coupon!” – would you turn back around and go buy something?

More than likely, yes. And the same thought process applies with an exit offer. If someone is leaving your website, you can prompt coupon codes and other special offers to be presented to them, in an attempt to get them to stay and buy.

Now, if someone lands on a blog like this one here, there isn’t anything to distract them from doing what the intent is — read the content. But, if someone is in your checkout process and tries to leave you can offer them an incentive to finish the purchase.

Highlight Reviews and Trust Badges

A lot of people won’t make a purchase on a website that they don’t trust. There are a lot of scammy looking websites out there. So, you need to do everything you can to highlight why someone that doesn’t know you should trust your business.

“You will get more sales if you appear more trustworthy,” says the owner of National Pool Fences. “Is your checkout process secure? Then mention it. Have you been featured in the media? Then let the people know.”

Also, if you belong to any organizations, either national or industry related, highlight those as well. Anything you can do to look more credible and trustworthy, the better.

Create FOMO (Fear of Missing Out)

Have you ever been on a website and when you put something in your shopping cart it will say something like, “Hurry up, there are only 3 more in stock and there are 17 people currently viewing this product!”

That is done to create a fear of missing out, and it works very well.

If you were selling a product like this car subwoofer, then you could have a countdown timer with a discount code. Even something like a 3 minutes countdown timer and a 10% off coupon or a free shipping offer, will get more people to convert simply because they don’t want to miss the deal.