Implementation of software is an important way to embrace the thriving resort industry. According to a report from Grand View Research, the global resort market currently exceeds $300 billion. In the past decade alone, the resort market has grown considerably due to a rise in disposable incomes and the expansion of the middle class in various regions. From unique mountain resorts to international wellness retreats, this form of hospitality appeals to guests from all walks of life. Given the versatility of visitors, it is important to use technology that makes running a resort as seamless as possible. The most common industry term for the software used in resorts is the property management system (PMS). A look at the best ways to incorporate software and management systems can provide guidance on making the best decisions for the business side of your resort.
Guest Experience Enhancement
Software can provide centralized management to improve the overall guest experience. For example, a property management system can manage all elements of the guests’ stay on a single platform. The guests can use advanced software for online booking of reservations directly on the location’s website. This software may also enable staff to confirm the reservation with real-time availability updates. Guests can opt to receive email or SMS confirmations of their room status and personal details. The software can also save each guest’s preferences for future visits. This makes any subsequent reservations more convenient for the customer, and it also creates a marketing pipeline for repeat customers and more consistent revenue.
In addition to booking reservations, software can provide personal communication from arrival to departure. This may include details about amenities, updates about the weather, or special perks such as dining options or seasonal activities. Finally, the software allows resort companies to offer a mobile app that provides instant smartphone notifications or allows guests to contact relevant staff members within seconds. Benefits like VIP or priority check-in can incentivize customers to download the app to their devices.
Operational Efficiency
Advanced software boosts daily efficiency for the owners and employees of a resort. Management software is one of the best ways to optimize staff scheduling. By cross-referencing existing occupancy levels, predictive reservation trends, and real-time guest needs, you can avoid long wait times or insufficient workloads for employees. You can also use the software to assign or track any requests from guests. For example, you can notate anything from room service orders to maintenance problems and then update the requests upon fulfillment. Finally, software is a great way to manage inventory such as towels or toiletries in each room of the resort. This can prevent management from over-purchasing or running out of supplies.
Data Analysis and Resort Reporting
Using software is the most straightforward analyze data and generate detailed reports in your efforts to reach sales goals. Instead of entering data into a spreadsheet manually, you can use software to count occupancy rates and revenue trends to ensure that you are charging enough to cover operational costs. Software can also provide insights into staff productivity and average response times. Finally, resort software allows you to automate feedback from guests through surveys and reviews to ensure quality control or identify any opportunities for improvement.
Modern technology can elevate the operational protocol of your resort. By integrating management software into your business strategy, your team can focus on ensuring the result is a prized getaway for all guests.