You might be wondering what the video gaming industry and the car design industry have in common, or how the two could work together to create new and exciting car designs. As it turns out, their shared interest lies in a program called Unreal Engine. This technology is bringing these two industries together in some amazing ways.
What Is Unreal Engine?
Unreal Engine is the world’s top real-time 3-D creation tool for designing games, architecture, simulations, automobiles, and so much more. With this ground-breaking program, you can create realistic 3-dimensional images of anything your imagination can come up with. It’s being used by the film and television industry to create images that are indistinguishable from reality.
It’s been used for years to create cutting-edge graphics in popular games like Fortnite and even remakes of old classics. Now other industries are taking notice, and among them is the car industry which will use the software platform to design hyper-realistic 3-D images of concept vehicles.
How the Video Game Platform is Being Used in the Car Industry
Although computer-aided-design has been around for over 20 years, the car industry has relied on clay models for showcasing new car designs all this time. This not only was more time consuming, but made it difficult to share creations with people across the globe. However, this 3-D technology allows for simpler creation of ultra-realistic images.
Car designers can also use the
Unreal Engine to showcase their newest creations in life-like 3-D movie quality scenery, like those in blockbuster movies. Advertisers can more efficiently and safely place the newest car in any location or situation they can dream of.
For example, Volkswagen recently did a commercial in the Hyperbowl in Germany using LED walls to create a backdrop that looked exactly like a real location. It was a stunning display and an excellent way to advertise new concepts.
The use of virtual technology also allows manufacturer’s and agencies to examine crash test data in response to new and proposed safety features. These models are a far way’s off from full implementation, but could potentially help save lives as Unreal Engine continues to be adopted.
The system would need input from experts like this San Francisco car accident attorney and top safety organizations like the NHSTA to reach an appropriate level of accuracy. This end of the collaboration is yet to be seen, however.
How the Unreal Engine Technology Can Help the Consumer
One of the coolest features for the potential car buyer is being able to customize and virtually test drive your vehicle from the comfort of your own home. Imagine being able to choose the style, color, and safety features of your car model and then the environment to test drive their choice.
What Does the Future Hold?
For now, the possibilities are endless. Not only are engineers and designers able to create new vehicle concepts, but even the average consumer can create designs as well. You don’t need technological know-how either, Unreal Engine offers courses in how to get started using this software engine.
In a one-hour course, Paul Kind will teach you how to jump into your first interactive experience. You’ll learn the basics of getting started with the program to begin creating stunning virtual worlds brimming with detail.
As for the car industry, only time will tell how this new collaboration will unfold. One thing’s for sure, though, consumers can expect to see a brand new car buying experience in the near future.