Every business is unique. Your company’s needs are going to be different from the business next door. In some cases, it doesn’t make much sense for everyone to be using a one-size-fits-all software solution.
When choosing software for your business, you’re faced with two choices. You can either pick an off-the-shelf package or have someone build and customize new software for you.
So what are the advantages of custom-written software? In this article, we’ll talk about the benefits of custom CRM software and how your business can get a competitive edge with it.
What Is Custom Software?
Basically, custom software is built from the ground up to fit your company’s needs. As the business owner or manager, you define what you need the software to do. Then, the software developer makes it from scratch for you.
The end result is a piece of software that’s entirely bespoke to your business. This means that it does exactly what you want it to do—no annoying workarounds or paying for features you don’t even need—and in turn, makes your business more efficient and profitable.
The Advantages of Custom-Written Software
At first, it might seem like a massive endeavor to build and pay for your own software solutions. But you can’t ignore the rewards that custom-made software can bring you. Here are some reasons your business should get a customized software solution.
It Keeps You Up to Date
Let’s be real here. Some businesses still use software built over a decade ago. Yours could be one of them.
You can’t just settle on something that “does the job just fine” or “works well enough.” What worked five or ten years ago, or even just one year ago, might not be the most efficient way to do things anymore. Out-of-date software can also be difficult to maintain.
By getting new software that’s fully customized, you’re marching your business into the modern age.
It Simplifies Your Business
Some businesses are forced to “duct-tape” different pieces of software and hardware together to accomplish various tasks. While individually, they may be great tools, it’s easy to see how inefficient this method is.
Custom-made software can solve these issues in one of two ways:
- Creates an all-in-one solution that eliminates the need to run multiple applications
- Acts as the connective tissue between the different programs you use
With customized software in place, you can create more efficient ways of completing tasks. You increase productivity while reducing the number of user errors from juggling different programs.
It Offers a Cost-Effective Solution that Scales
As with any investment, custom CRM software can require some hefty upfront costs. But after that initial investment, well-designed software can save you money in the long run.
Pre-made software might have lower upfront costs, but overtime expenses can add up. Consider these hidden costs from using off-the-shelf products:
- Renewing licenses
- Training employees
- Additional software to cover deficiencies
- Other maintenance costs
When you use bespoke software that’s tailored to your business’ needs, you can keep your budget under control.
The software can also be designed with expandability in mind that facilitates your company’s growth. This way, you can future-proof your business and scale it in ways that pre-made applications won’t allow you to do.
Still not convinced you need custom software? Here are 9 reasons why your business needs a custom software solution.
Give Your Business a Competitive Edge
Let’s be real. Your organization needs to keep up with modern trends to stay competitive in today’s world. More and more businesses are turning to customized solutions to stand out from their competitors.
Now it’s your turn. Take the next steps and see how a customized software solution can advance your business. Work with a team of experts who know the software business and how to get customers.