Author: palmira voelkerding (Page 2 of 3)

How To Support Minority-Owned Businesses

February 23, 2021 / palmira voelkerding

Minorities have been disproportionally hurt by the lack of access to capital to get started or expand. In fact, minorities make up 32% of our population, while business ownership only represents 18%. Here a few ideas to help support minority-owned businesses at the local level. Firstly, consider purchasing from minority-owned stores instead of major chain brands. Also, recommend these businesses to your family and friends for further support. You could also use social media to help recommend the business to community groups and other friends. If you are interested in learning more tips check out the infographic below on how to support minority-owned businesses.

Infographic created by Clover Network, a credit card processing service provider

Customer Loyalty Through Online Order Packaging

December 31, 2020 / palmira voelkerding

Customer loyalty is an important part of any business. Loyal customers can help increase repeat customers and create a positive perception. One of the many ways to increase customer loyalty is through packaging. Having packages that stand out will create a stronger brand impression. Consider choosing brand consistent colors and themes because roughly half of the online shoppers say custom packaging would make them more likely to order again. Including promotions such as promo codes and sample products can also add incentives for repurchase. Make sure to consult the infographic below for more information on creating customer loyalty with online order packaging.

Infographic created by Chicago Tag & Label, a custom label manufacturer

Benefits of Using the Universal Robotic Arm

October 20, 2020 / palmira voelkerding

Most industries today use robotic arms to increase their production. A versatile robotic arm is fitted with unique programs to suit your specific needs. The applications enable the robots to move around the industrial plant performing different tasks with precision, like that effective industrial grinder. Universal robotic arms are fitted with various programs depending on the tasks they are meant to achieve.

The robotic arm is pre-programmed; thus, you do not require programming knowledge to operate it. The language used in the robotic arm is easy to follow.

Which Applications Are Installed In Collaborative Robots?

The universal robots are suited with unique programs to cater to specific needs. A single robotic machine can perform numerous tasks depending on the applications installed. The following are some of the programs that are installed in the robotic arms:

1. Assembly Application

The universal robotic arm can be fitted with an assembly program for assembly tasks. The assembly application enables the robot to handle the assembly process with precision. Tasks like screw-driving, nut –driving, and insertion can be accomplished with the robotic arm’s accuracy.

The assembly application reduces injuries that can occur during the assembly process. It also eliminates boredom associated with doing repetitive work. The UR collaborative arm can handle assembly of plastics, woods, metals, or other materials effectively.

2. Dispensing Application

The dispensing program reduces wastage and increases accuracy. A robotic arm fitted with the dispensing application performs the tasks with precision and consistency. The universal robotic arm has a built-in torque-sensing that ensures consistent flow and precise placement.

The constant flow reduces wastage of scrap. The collaborative dispensing component also enables the arm to move with flexibility, efficiency, and freedom from one task to another. The continuous movement reduces time wastage between the processes. Another advantage of using a robotic arm fitted with a dispensing application is that it reduces waste and increases accuracy.

3. Finishing Application

For a perfect finish, the robotic arm is fitted with polishing and finishing application. This application enables the robotic arm to move on curved or even surfaces with precision. The robotic arm is flexible and can be adjusted to suit your specific needs. It also has a simple language that is easy to follow.

Advantages of Using the Universal Robotic Arm

Using the universal robotic arm in your industry has enormous benefits as follows:

1. Increase in Productivity

The collaborative robotic arm frequently works, thus increases production. The robotic arm never gets tired, thus working non-stop. Automated machines never get sick and, therefore, do not require sick offs.

2. Enhances Safety

The robotic machines are best suited for dangerous tasks. Some tasks like welding are done under high temperatures, which human beings cannot withstand. Painting produces harmful fumes that are harmful to human beings. The robotic arms are never affected by high temperatures or toxic fumes.

The universal automated arm shares a workspace with human beings without causing any harm. The robots can sense the social presence in their working space. In case a human being intrudes on its working place, it reduces its speed or halts the process altogether.

3. Improves the Quality Of Finished Products

The robotic machines work with a precision that cannot be attained by human beings. The robots produce quality products that will attract customers to your company. Happy customers will come for more products and refer their friends to them.

4. Provides Customized Solutions

The cobots are designed to provide customized solutions for your company. The collaborative arms address packaging, welding, and sorting issues, which are unique to specific industries.

5. Reduces the Cost Of Production

The collaborative robotic arm reduces the time that is used in production. Reducing the time of production subsequently reduces the cost of production. The only cost associated with robots is the initial installation cost. Robots do not have monthly expenses like humans.

The New Look and Feel of LinkedIn

October 12, 2020 / palmira voelkerding

It has been a few years since the world’s most prominent social network for business professionals was acquired by technology giant Microsoft. In the beginning, there were mixed feelings about this acquisition because Microsoft’s moves in the social media space had been largely tentative. Not many people remember So.Cl, a social network primarily geared towards younger students. The Yammer social network for business professionals and work teams never quite took off as desired, and other side projects such as Garage seemed experimental.

Critics of Microsoft were concerned that LinkedIn would suffer the fate of Nokia Lumia and the Windows Phone mobile operating system, which were abandoned by Microsoft despite having experienced relative success. Thankfully, LinkedIn has not encountered such tragedies; in fact, the network has expanded and improved considerably over the years, and it has also benefited from the parallel growth of Office 365.

The bottom line of LinkedIn in 2020 is that it remains the most important social media platform for business, even more so than Twitter. Microsoft is still interested in the social networking space; this can be safely gleaned from the company’s interest in acquiring a stake in TikTok, the video sharing network for teens that prompted concerns about mass surveillance by Chinese intelligence agencies, and which appears to be headed for American ownership and control through a forced sale to technology companies based in the United States.

Some elements of networks such as TikTok and Facebook have been teased within LinkedIn in recent months. A couple of years ago, Microsoft executives were paying close attention to Snapchat, a mobile social network that became wildly popular with teenagers before TikTok arrived. This interest in Snapchat appears to have inspired the new LinkedIn Stories feature, which essentially allows users to post short video logs that are ephemeral. Facebook and Instagram had already introduced such features, which in the latter network proved to be very well-received.

Here’s something else that LinkedIn directors and analysts have noticed: Users are spending more time on forums, chats, and discussions about topics that may not necessarily be related to looking for work or recruiting job candidates. The tone is still professional, but it has become more diversified. In essence, LinkedIn is forming online communities, and this should not be surprising because it happens in many other social networks.

At offices around the world, the water cooler effect is a tradition that some managers do not particularly care for, but it is something that they cannot consciously stop. This effect has been growing stronger within LinkedIn, and network executives see this as an excellent opportunity to work on what they are calling a rebirth. A massive water cooler effect happening across LinkedIn communities is exactly what directors have in mind, and LinkedIn Stories is a great step in this direction, particularly at a time when the COVID-19 pandemic has kept many employees at home and working from personal computing devices. Some users may be rightfully concerned about seeing a shift towards baby photos and videos of their cats chasing each other at home, but this is not going to happen very often.

There have been times when minor LinkedIn scandals have sparked discussion about the type of content and discussions posted on the network. It is safe to say that more than 95% of LinkedIn content is related to business and career development. The remaining 5% is a hodgepodge of trash-talking about professional sports, dating, politics, religion, and celebrity gossip. In other words, LinkedIn is a digital version of the office water cooler, and this suits the network just fine.

We can expect to see some cosmetic changes to the LinkedIn user interface in the near future; the idea is to make it friendlier and more focused on allowing users to connect with each other. The business core of the network is not going to change. You can see this LinkedIn page as an example of how things are going to remain the same, and this means that business owners should continue to put some effort into making their companies stand out in the network.

Users of Microsoft Teams, a messaging and collaboration platform similar to Slack, will find that LinkedIn now has a tab that will initiate meetings and collaborative sessions. The premium version of LinkedIn, which costs about $30 per month, will likely be improved to entice more members to subscribe; one of the improvements being considered include classes and tutorials for business professionals, but there may also be some content that non-subscribers will not be able to access.

How To Prevent eCommerce Fraud

September 24, 2020 / palmira voelkerding

eCommerce Fraud is a major issue for many small businesses. In fact, every $1 of fraud loss can cost your company $3.13 . It is essential to implement protections to safeguard an ecommerce store. One of the first measures you could implement is requiring customers to enter strong up to date passwords. Another way to enhance protections is to install fraud protection tools. For example, an AVS or address verification service is a great way to confirm that the address and zip code match up with the billing information. Make sure to check out the infographic below if you are interested in learning more about how to prevent eCommerce Fraud.

Infographic created by First Data, a credit card processing company

8 Red Flags You’re Owed Unpaid Wages

September 18, 2020 / palmira voelkerding

You got your dream job, or you found a job that you think pays a fair wage. However, you started working and realized that you might not have been paid everything that you are owed. Perhaps you’ve started your career as a social worker and you were soon disappointed after encountering endless problems in your day-to-day activities. Because of this, you need to be on the lookout for the eight red flags listed below that show you might be owed unpaid wages.

1. You aren’t tracking your time

If you have not been tracking your time, your employee is likely guessing. This is especially important if you are a contractor and work more than what you agreed to. The bookkeeper who reconciles payroll will assign you 20 hours, 40 hours, or whatever they think is correct.

If you are tracking your time, you will realize that sometimes your paychecks are a little bit off.

2. You’re working overtime

If you have been working overtime, you need to make sure your paychecks reflect your overtime. This goes hand-in-hand with tracking your time. Your paycheck should see a significant boost if you have some overtime hours on it.

3. You’re Working Before Clock In and After You Clock Out

If you are working before and after you hit the clock because your employer asked you to, you need to start clocking in. You should also calculate how much you worked outside of the clock and request reimbursement.

4. You Have to Clock Out for Every Break

You are supposed to receive a 30-minute meal break within the first five hours of your shift. If you work up to ten hours, you get another 30-minute break.

You also get rest breaks every four hours. If your employer forces you to clock out for these breaks, you are owed unpaid wages. In a more sinister scenario, your employer might require you to take a break just to go to the bathroom or take a medication that you need to remain healthy.

5. You’re On-Call During Your Breaks

If you are on-call during your breaks, you are not on break. Period. You should be paid for your on-call time, and you might even be owed overtime if these hours take you over the 40-hour threshold.

6. You’ve Been Misclassified as Exempt or a Contractor

If you have been misclassified as a contractor or exempt employee, you may be owed overtime. This is why it is important to track your hours appropriately and speak to an employment lawyer if you believe you have been mistreated.

7. You Aren’t Being Paid Commissions Properly

If you are supposed to make commission on each sale, you should see that money in your paycheck. Track your commissions on your own so that you know if they have been paid properly.

8. Your Bonuses Are Being Withheld

You may have been promised bonuses in your contract, and they should be included in specific paychecks. Track your paychecks and bonus periods to ensure you have been paid properly.

What Can You Do?

You should reach out to an employment lawyer when you need assistance with your pay because you have not been paid properly, misclassified, or denied wages to which you are entitled.

Governance Frameworks In It Outsourcing

March 11, 2020 / palmira voelkerding

Information technology governance is an essential framework for an organization, as it brings coordination and formal structure to the IT systems used in running the day-to-day activities of a business. Having an IT governance in place means that a corporate entity has a set of policies, procedures, and timelines on how its organization would be run. IT governance is a holistic approach to IT system management as it considers various stakeholders and presents a befitting framework on how they would work seamlessly. Usually, IT governance is theoretically developed by prominent individuals at the executive level of an enterprise.

Despite having a fantastic team of professionals in systems engineering, data analytics, cybersecurity, and so on, outsourcing specific projects can be inevitable. In fact, if you are a small to medium business owner or manager, there is every chance that you have certain aspects of your processes being outsourced. However, outsourcing poses a challenge; your contractor does not have a holistic view of what you do, so, they might not give you a product or service that entirely fits into your framework. This is not to say your contractor’s service is bad; however, if it does not efficiently integrate into your systems, then it is a bad job in the context of your organization. Therefore, it is vital to have an IT governance framework set in place for IT outsourcing. Here are things to know when outsourcing IT projects.

1. Set an objective for your IT Strategy

When sharing your project with your contractor, it is essential to share your IT strategy with them. Let them know the existing framework you have on ground and how what you request should fit in. Make it easy enough for them to understand your basic concept.

2. Conduct a strategic alignment assessment

Before trusting a (new) contractor to handle your IT business, you should perform certain assessments for your prospective contractor. A good place to start from is to present your existing plan or strategy with the potential contractors on your list, and then you can ask for recommendations about how they intend to address the issue. You can grade their performance with the Likert scale from 1 to 5.

3. Ensure IT Reporting

It is important to have an IT reporting medium where stakeholders working on a project can file their progress and challenges; this ensures that your contractor stays in line with the framework, and the reports should be logged periodically. This may include having a software that supports reporting.

4. Prioritize processes

Your typical framework should be prioritized. Presenting a step-by-step structure of your processes or systems operation will give your contractor a contextual overview of your procedure, and they can know what to do, and how to integrate their service into your existing framework.

5. Understanding uniqueness

Letting your contractor know your uniqueness and the distinctive feature of your business and approach towards fulfilling your objective is crucial. However, this is not to say you should share the competitive secret that would make you stand out with your contractor. Your IT governance framework should do the talking for you. It should be able to provide detailed information to your contractor.

What Is CBD Oil?

February 4, 2020 / palmira voelkerding

What is CBD Oil?

CBD refers to cannabidiol. It’s one of the many cannabinoids obtained from the hemp plant. In simpler terms, it is an oil extracted from the hemp plant. You could also call it a natural compound derived from the hemp plant. In total, the hemp plant contains over 100 different types of cannabinoids.

The hemp plant has many industrial applications. It is farmed for its fibers which are used in construction, textile, and other industries. However, in recent times the plant is increasingly being farmed for the production of CBD oil. In most cases, the Sativa variety of the Cannabis plant is what is used, and not the Indica which is high in THC (the compound responsible for getting one high).

Note: CBD oil is different from cannabis oil. Cannabis oil is derived from marijuana and contains very high levels of THC. So while CBD oil has virtually negligible levels of THC and cannot get you high, cannabis oil has high levels of THC and can get you high.

What does CBD Oil stand for?

CBD does not stand for anything else apart from cannabidiol. The letters CBD should not be mistaken for some elaborate acronym. And cannabidiol, as mentioned earlier, is simply and oil extract derived from the hemp plant.

Now what is CBD oil by default should refer to the natural oil extracted from the hemp leaves and flowers. However, in some cases, CBD oil can also be used to refer to oil that has been infused with CBD extract, and the extract here could be in different stages of purification and of various concentrations.

What does CBD oil do?

CBD oil is a product in the midst of discovery and exploration. There is information to show that it has been used in the past in ancient Rome, China, Europe, and other parts of Asia. At the moment, CBD oil is undergoing a renaissance of sorts and is enjoying a lot of recognition. And without a doubt, CBD oil is going to have a bright future in the coming years. All this is to say that there is a lot of research going on regarding CBD oil. There is a lot that we still don’t know about its benefits and applications.

Wondering what are the benefits of CBD oil?

At present CBD oil has been shown to have various medical applications that include relieving pain, uplifting one’s mood, helping with sleep, improving appetite, as well as helping with various medical conditions such as arthritis, cancer, seizures, multiple sclerosis, anxiety, and more.

CBD oil also contains other compounds such as other cannabinoids, terpenes, vitamins, THC, and oils which all have various medical benefits. When used together, these compounds can help with various medical conditions as well as general wellness. Different people are drawn to CBD oil due to different needs.

Note: Please consult a medical professional if you intend to use CBD oil for medical use. They are best-placed to offer you precise medical advice on whether the use of CBD oil can help, as well as whether it’s safe to use together with other medicines, or if pregnant.

How does CBD oil work?

Scientists and researchers are still trying to understand CBD (oil) better considering it’s just now being looked into deeply.

That said, at present CBD oil is known to affect various receptors and endocannabinoids in the human body. When this happens, CBD affects the manner in which neurotransmitters in the body can perceive various things such as mood, pain, and other states of being.

How is CBD oil made?

The production of CBD oil starts with the cultivation of the hemp plants. Once mature, the flowers and leaves of these plants are harvested. From here the extraction process begins. Different manufacturers go about the extraction process in different ways. They use different extraction machines, different processes, and different compounds to bring out the CBD oil.

Once extracted, the raw CBD oil is then refined to different stages for different markets. Plant-based oils, fats, and chlorophyll are removed to remain with full-spectrum CBD oil. Full-spectrum CBD oil can be further refined to remove traces of THC. What remains from this process is broad-spectrum CBD that still contains terpenes and other cannabinoids. From here the extract can be further refined to remove the terpenes and cannabinoids. What remains is CBD isolate.

The CBD oil, at different stages of refinery, can then be mixed with other products for various markets. It can be manufactured into vape oil, edibles, capsules, tinctures, and various topical products such as balms and creams.

What is the difference between CBD oil and Hemp oil?

CBD oil is derived from the Hemp plant. In a way, all CBD oil is hemp oil. After all, all forms of CBD oil start out as raw hemp oil extract. However, as explained above, the raw hemp oil undergoes various stages of refinery in order to end up with CBD oil in its various forms. That is, full-spectrum CBD oil, broad-spectrum CBD oil, pure CBD isolate, and CBD-infused oils.

So while Hemp oil is a raw extract that still contains various plant oils, plant vitamins, acids, terpenes, cannabinoids, THC, and other compounds, CBD oil is a more purified form of hemp oil that is already refined for human use.

Where to buy CBD oil?

Since the legalization of CBD oil in the UK, you can buy it all across the country in cities such as London, Birmingham, Leeds, and Glasgow. You do, however, need a prescription. There are local stores that you can walk into and buy CBD oil and there are online stores where you can order your preferred CBD oil straight from the comfort of your home.

All such stores are licensed by the government and the CBD oil must be tested and approved under the existing laws governing the sale and production of CBD oil. In particular, the CBD oil must be manufactured in a manner that is safe for human consumption and the THC levels must be within the set limits (0.2%).

I prefer to buy from companies that give back to the community, and while most CBD companies keep all their profits, some CBD companies donate to multiple charitable causes. While this doesn’t necessarily mean that their product is better than any other, the time that they take to give back makes me feel like these companies are genuine in their intent for good, clean, high quality products and services.

7 Bookkeeping tips for small businesses

January 7, 2020 / palmira voelkerding

Most business owners dread going through their books of accounts. After all, math is not for everyone. But whether you like it or not, bookkeeping is a vital recipe for the success of your business.

You need to be involved in your business’ finances. The books are your scorecard to determine your business’ performance, helps you to work faster, and be more efficient. Here are seven sure-fire tips for proper bookkeeping

Getting the right software

Bookkeeping software came in handy when business owners had to record their financial transactions manually. It was an uphill task calculating figures and recording data.

Today, we have thousands of bookkeeping software to choose from which come in different levels. These levels include;

Cashbook
Ledger and cashbook
Ledger, cash book, and inventory.

As a small business, you don’t need expensive software. You are on a tight budget, but you still need software that is easy to use and understand. The software should perform functions such as help to invoice customers, combine different aspects of reporting, and produce charts for references.

Time-Tracking Software for Employees

The employment industry is changing fast. Today, most companies pay their employees for the time they have worked and the output. This way of payment strengthens employee performance and puts aside those who don’t work hard.

As a small business, you should start preparing for the future by paying your employees by the hour. How do you count the hours? There are many cloud-based tracking software that records the time an employee clocks in the office, used a computer, and the amount of work done.

These software eases bookkeeping records. You only have to log in and determine how much you owe your employees, the overtime they’ve worked, and vacation. Look for a tool that resonates with your payroll for easy integration during payment.

Keeping A watch on Late Paying Customers

If you don’t act on time, late payment customers can degrade the financial position of your business. You depend on their payment to pay your employees and keep the business functioning.

The best strategy to avoid this is reaching out to the customer fast when they are overdue. Ask them when they will make the payment. If they have financial difficulty, draft a payment plan. The plan should not infringe on both parties.

Separate Personal and Business Finances

Mixing finances is common mistake business owners make when doing their bookkeeping. And the result is not good either. You find yourself tangled in a tax web that may tarnish both your personal and business financial records.

To avoid the long days of pain in the future, open a business bank account that’s under the business name. Also, get a business credit card to start making the credit rating that is separate from yours.

Record all your Business Expenses

Many changes take place in the taxation sector every year. You don’t want to find yourself at loggerheads with the taxman. The best way to do this is to ensure you record all your expenses. A simple act like scanning the digitized receipts will save you time.

Ensure that you also notify your accountant of any purchases you make. He should have a say in the investment if it’s worthwhile to the business or not.

Do Frequent Check-Ups

Whether it’s a weekly, monthly, or quarterly check-ups, they’re essential as you can identify trends that affect your business. If they’re positive, leverage on them, if they are negative, solve them.

For instance, you’ll notice some of the customers that pay late. You can reach out to make a payment plan. Or you may see that one of your product records high sales than others. You can get more inventory to keep up with the demand.

Don’t Introduce New Systems Without a plan

There are thousands of systems available today that might increase your business’ performance. However, implementing too many of them may do you more harm than good.

Your employees are human beings. If you swamp them with many systems, the chances are that they’ll lose time learning the new system. They’d instead use this time doing important stuff that brings more income to the business.

Implement a system only if it is promising, but do it in a strategic way that does not affect the performance of your business.

Bottom-line

Bookkeeping is not for everyone. However, with a few tips we’ve given you above, you can pull it off. If you need someone to hold your hand on your quest to becoming an expert in bookkeeping, you should check out this Bookkeeper Business Launch review. This course will teach you the ins and outs of bookkeeping which is what every business owner should know.

These 8 Platforms Can Boost Your Business Visibility. Here’s How to Use Them

December 10, 2019 / palmira voelkerding

Is your business visible enough to the prospective customers, vendors, and employees in whose hands its fate rests?

If it’s not actively managing its presence on these eight platforms, the answer is a resounding “no.”

Perhaps that’s not what your resource-strapped enterprise wants to hear. Unfortunately, it’s a fact of life — one that’s only likely to become more urgent as your industry grows more crowded and competition for impressions, engagement, and sales increases.

You’re ready to do what it takes to boost your company’s online visibility. You don’t have a choice. Here’s how to make the process as painless and fruitful as can be.

1. LinkedIn

LinkedIn is the preeminent social media platform for businesses in North America. If you don’t yet have an active LinkedIn profile, drop what you’re doing and create one. We’ll wait.

Good. Now that that’s done, take full advantage of LinkedIn’s capabilities:

Access to millions of thought leaders, including top leaders in your industry
Private and public LinkedIn groups where business leaders and organizations can discuss matters of mutual concern (and burnish their own credibility)
Publishing tools that make it easy to broadcast short- and long-form updates and content
Social features that bring you closer to your employees, customers, and industry peers

LinkedIn Premium is even more feature-rich. For most small and midsize businesses aiming to increase their market visibility, it’s a slam dunk.

2. Crunchbase

Crunchbase is one of the most popular business directory sites on the planet. With extremely high domain authority, your Crunchbase profile is basically a free entry on the first page of Google’s search results for your company name. It’s also a great venue for conveying key details about your company. The Crunchbase profile for InsureOne, a leading insurance broker, is a great example.

3. Medium

Medium is a blog-in-a-box, but better. Like Crunchbase, it has high domain authority, allowing users to reach audiences far wider than would be possible through their own personal blogs (though, as we’ll see, it’s important to have a branded business blog in your corner as well).

For inspiration about Medium’s possibilities, look to the thought leaders you’d like to emulate. For instance, billionaire entrepreneur Mark Cuban’s Medium profile is rife with insights about business and technology; yours can do the same.

4. Facebook

You most likely need no convincing that Facebook is a worthy investment of company time and resources. Do you know how to get the most out of your Facebook company page, though? If you’re not —

Publishing multiple short-form updates per week
Running contests and giveaways for loyal customers
Joining (or starting) interest-specific Facebook groups
Posting video and other multimedia content to your profile

— then you’re not utilizing Facebook’s potential to the fullest.

5. Yelp

Yelp: It’s not just for restaurants any longer.

A well-curated Yelp profile can burnish any organization’s reputation, not least because it’s the Internet’s most visible source (other than Google and Facebook) for unbiased customer reviews. Cultivate positive feedback by:

Asking every customer to leave a five-star review after a completed sale
Offering to make right any less-than-perfect experience
Adding the Yelp sticker to your shop window and/or website

6. A Branded Business Blog

Your branded business blog is most likely to be on “receive mode,” at least to start. That is, the channels already listed here are likely to serve as funnels for its traffic. The narrow end of those funnels must lead to compelling content that your customers and prospects find valuable — and shareable, more importantly.

7. YouTube

If you’re not on YouTube, you’re doing video wrong. No need to invest in professional-quality equipment: Intimate talks and presentations filmed with a smartphone camera will suffice.

8. Twitter

An active Twitter feed is a powerful ally for your brand. More than any other platform, Twitter is a place to let your company’s true colors shine, as Patagonia’s Twitter feed exemplifies.

What Is Your Business Missing?

If your business isn’t reaching the audiences for these eight high-visibility platforms, it’s missing something. Full stop.

Fortunately, rectifying that omission is as easy as creating a free profile (or a few), or adding a new domain to your existing web hosting account. Your multichannel marketing apparatus will be up and running before the day is through.

Then again, creating these properties is just the start. If you really want them to make a difference to your marketing and branding campaigns, you’ll need to invest real resources in them. That means creating original content, posting regular updates, sharing third-party content that’s likely to resonate with your audience, and more.

As onerous as that sounds, you can’t afford not to make these investments. At least, not if you want your company to stay one step ahead of the competition in a crowded marketplace.