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Where To Find The Best Party Supplies

If you are thinking about holding a particular event, including a birthday or graduation party, or even a wedding or funeral, then you should be aware that hiring a party supplier to carry out the organisation of all the aspects of the party as well as supply the equipment that is needed, is essential. Indeed, regardless of whether you want to hold a large or a small scale event, you should be aware that a firm of party suppliers will be able to organise the various aspects of the event on your behalf.

Furthermore, you should be aware that using a party supplier can allow you to rest assured that your event will go as smoothly as possible while you will not have to source the various elements of furniture, cutlery, crockery and other items. If you decide to outsource the organisation of any particular event to a specialist company, you can rest assured the event will go smoothly. Lastly, you should be aware that if you want a marquee or other temporary structure to be built, then a party supplier will be able to provide you with all the equipment that you need.

Enjoy peace of mind

One of the main reasons to use a party supplier for the various aspects of an event is that you can enjoy peace of mind. Indeed, by hiring a specialist party supply company, you can rest assured that the various infrastructure elements of the party will be installed correctly while you will not have to source the items that are needed. Furthermore, you can save yourself a considerable amount of stress as you will not have to source a variety of items from several different suppliers.

Hire quality party supplies

In addition, you should be aware that using a specialist party supply company can allow you to hire the best quality products that are available on the market. Indeed, for more information about where to find the best party supplies, you should think about contacting https://www.havingaparty.net.au/as soon as possible.

Create a fantastic event

You should be aware that by hiring a party supplier to deal with the infrastructure elements of a particular event, you can focus on the other aspects, including the design or theme, the food and drink as well as the type of musical entertainment that you want. It is also important to understand that a party supplier will be able to install and take out a marquee or other infrastructure elements that you may require for a particular type of party. As a result, you can create a fantastic event, while minimising your own level of stress and effort.

Save time and money

Lastly, you should be aware that hiring all of the essential items that you need to hold a particular event can save you time and money, especially if you use a professional party supplier. The only thing you need to do is to detail your requirements and leave the rest to a company that will plan and supply the various elements of the event. As a result, you can rest assured that your party will go as smoothly as possible while you will not have to organise the various parts of the planning process.

Therefore, in conclusion, if you are looking to hold a particular event, then you should think about sourcing the various items and supplies you need from a party planning company as you can rest assured that you will hold a fantastic event, while saving yourself a considerable amount of stress, time and effort.

5 Hacks for a Stress-Free Life

Money, Home, Coin, Investment, Business

We all know that stress can be a killer and living in a modern society can create stressful situations that can be detrimental to our health & well-being, and with that in mind, here are a few ideas to relieve the stresses of day to day life.

  1. Set Aside Some Self-Time – No matter how busy you are, we all need a little time to ourselves, and there are many ways you can spend 30 minutes a day. It might be to listen to your favourite music, or watching that TV series you love so much, and as long as you spend that time doing what you love, this can be very therapeutic.
  2. A Balanced Diet – A healthy body is a healthy mind, or so the doctors tell us, and by making sure you have all the vitamins, minerals and proteins you need, you are preventing stress from arising. Stay hydrated and eat plenty of fresh fruit and vegetables and don’t forget to exercise, as long periods of inactivity are not good for you.
  3. Avoid Financial Issues – Money problems will certainly bring on stress, and with a service such as Nimble 24-hour emergency loans from Australia’s leading online lender, you can pay any unexpected expenses that might arise. If you have short-term cash flow problems, they need to be addressed before the final demand letters come flooding in, and with online lending, borrowing is very easy.
  4. Try Aromatherapy – Many people report that using essential oils really does help to reduce stress, and with online suppliers, you can order a selection of assorted oils and when you find the one that works best for you, you can make sure you always have a bottle at home. Try dropping a little into your bath water or using scented candles while listening to soothing music, and incense sticks are known to bring a calming ambience to any space.
  5. Avoid Overthinking – Perhaps the best way to prevent stress, the mind can wander and lead you to think about your problems, which will only compound any issues you might have. Meditation is a great way to do this, although it is not easy to focus on a single thought. There are many methods that people use for meditation and what might work for one person, does not for another. You could purchase a beginner’s guide to meditating, which will teach you the basics, and experiment with various methods until you find one that works. Even as little is 15 minutes per day in a calm and meditative state will show benefits and as you become more proficient, you should find that you are a calmer person in general.

Stress is a known killer and in the fast-paced modern society in which we live, it is very easy to let your troubles become a focus, so if things are causing you stress, take a look at all of the above options and you might find some instant relief.

Governance Frameworks In It Outsourcing

Information technology governance is an essential framework for an organization, as it brings coordination and formal structure to the IT systems used in running the day-to-day activities of a business. Having an IT governance in place means that a corporate entity has a set of policies, procedures, and timelines on how its organization would be run. IT governance is a holistic approach to IT system management as it considers various stakeholders and presents a befitting framework on how they would work seamlessly. Usually, IT governance is theoretically developed by prominent individuals at the executive level of an enterprise. 

Despite having a fantastic team of professionals in systems engineering, data analytics, cybersecurity, and so on, outsourcing specific projects can be inevitable. In fact, if you are a small to medium business owner or manager, there is every chance that you have certain aspects of your processes being outsourced. However, outsourcing poses a challenge; your contractor does not have a holistic view of what you do, so, they might not give you a product or service that entirely fits into your framework. This is not to say your contractor’s service is bad; however, if it does not efficiently integrate into your systems, then it is a bad job in the context of your organization. Therefore, it is vital to have an IT governance framework set in place for IT outsourcing. Here are things to know when outsourcing IT projects.

1. Set an objective for your IT Strategy

When sharing your project with your contractor, it is essential to share your IT strategy with them. Let them know the existing framework you have on ground and how what you request should fit in. Make it easy enough for them to understand your basic concept.

2. Conduct a strategic alignment assessment

Before trusting a (new) contractor to handle your IT business, you should perform certain assessments for your prospective contractor. A good place to start from is to present your existing plan or strategy with the potential contractors on your list, and then you can ask for recommendations about how they intend to address the issue. You can grade their performance with the Likert scale from 1 to 5. 

3. Ensure IT Reporting

It is important to have an IT reporting medium where stakeholders working on a project can file their progress and challenges; this ensures that your contractor stays in line with the framework, and the reports should be logged periodically. This may include having a software that supports reporting.

4. Prioritize processes

Your typical framework should be prioritized. Presenting a step-by-step structure of your processes or systems operation will give your contractor a contextual overview of your procedure, and they can know what to do, and how to integrate their service into your existing framework. 

5. Understanding uniqueness

Letting your contractor know your uniqueness and the distinctive feature of your business and approach towards fulfilling your objective is crucial. However, this is not to say you should share the competitive secret that would make you stand out with your contractor. Your IT governance framework should do the talking for you. It should be able to provide detailed information to your contractor.

What Is CBD Oil?

What is CBD Oil?

CBD refers to cannabidiol. It’s one of the many cannabinoids obtained from the hemp plant. In simpler terms, it is an oil extracted from the hemp plant. You could also call it a natural compound derived from the hemp plant. In total, the hemp plant contains over 100 different types of cannabinoids.

The hemp plant has many industrial applications. It is farmed for its fibers which are used in construction, textile, and other industries. However, in recent times the plant is increasingly being farmed for the production of CBD oil. In most cases, the Sativa variety of the Cannabis plant is what is used, and not the Indica which is high in THC (the compound responsible for getting one high).

Note: CBD oil is different from cannabis oil. Cannabis oil is derived from marijuana and contains very high levels of THC. So while CBD oil has virtually negligible levels of THC and cannot get you high, cannabis oil has high levels of THC and can get you high. 

What does CBD Oil stand for?

CBD does not stand for anything else apart from cannabidiol. The letters CBD should not be mistaken for some elaborate acronym. And cannabidiol, as mentioned earlier, is simply and oil extract derived from the hemp plant. 

Now what is CBD oil by default should refer to the natural oil extracted from the hemp leaves and flowers. However, in some cases, CBD oil can also be used to refer to oil that has been infused with CBD extract, and the extract here could be in different stages of purification and of various concentrations. 

What does CBD oil do?

CBD oil is a product in the midst of discovery and exploration. There is information to show that it has been used in the past in ancient Rome, China, Europe, and other parts of Asia. At the moment, CBD oil is undergoing a renaissance of sorts and is enjoying a lot of recognition. And without a doubt, CBD oil is going to have a bright future in the coming years. All this is to say that there is a lot of research going on regarding CBD oil. There is a lot that we still don’t know about its benefits and applications. 

Wondering what are the benefits of CBD oil?

At present CBD oil has been shown to have various medical applications that include relieving pain, uplifting one’s mood, helping with sleep, improving appetite, as well as helping with various medical conditions such as arthritis, cancer, seizures, multiple sclerosis, anxiety, and more. 

CBD oil also contains other compounds such as other cannabinoids, terpenes, vitamins, THC, and oils which all have various medical benefits. When used together, these compounds can help with various medical conditions as well as general wellness. Different people are drawn to CBD oil due to different needs.

Note: Please consult a medical professional if you intend to use CBD oil for medical use. They are best-placed to offer you precise medical advice on whether the use of CBD oil can help, as well as whether it’s safe to use together with other medicines, or if pregnant. 

How does CBD oil work?

Scientists and researchers are still trying to understand CBD (oil) better considering it’s just now being looked into deeply.

That said, at present CBD oil is known to affect various receptors and endocannabinoids in the human body. When this happens, CBD affects the manner in which neurotransmitters in the body can perceive various things such as mood, pain, and other states of being. 

How is CBD oil made?

The production of CBD oil starts with the cultivation of the hemp plants. Once mature, the flowers and leaves of these plants are harvested. From here the extraction process begins. Different manufacturers go about the extraction process in different ways. They use different extraction machines, different processes, and different compounds to bring out the CBD oil. 

Once extracted, the raw CBD oil is then refined to different stages for different markets. Plant-based oils, fats, and chlorophyll are removed to remain with full-spectrum CBD oil. Full-spectrum CBD oil can be further refined to remove traces of THC. What remains from this process is broad-spectrum CBD that still contains terpenes and other cannabinoids. From here the extract can be further refined to remove the terpenes and cannabinoids. What remains is CBD isolate.

The CBD oil, at different stages of refinery, can then be mixed with other products for various markets. It can be manufactured into vape oil, edibles, capsules, tinctures, and various topical products such as balms and creams. 

What is the difference between CBD oil and Hemp oil?

CBD oil is derived from the Hemp plant. In a way, all CBD oil is hemp oil. After all, all forms of CBD oil start out as raw hemp oil extract. However, as explained above, the raw hemp oil undergoes various stages of refinery in order to end up with CBD oil in its various forms. That is, full-spectrum CBD oil, broad-spectrum CBD oil, pure CBD isolate, and CBD-infused oils.

So while Hemp oil is a raw extract that still contains various plant oils, plant vitamins, acids, terpenes, cannabinoids, THC, and other compounds, CBD oil is a more purified form of hemp oil that is already refined for human use. 

Where to buy CBD oil?

Since the legalization of CBD oil in the UK, you can buy it all across the country in cities such as London, Birmingham, Leeds, and Glasgow. You do, however, need a prescription. There are local stores that you can walk into and buy CBD oil and there are online stores where you can order your preferred CBD oil straight from the comfort of your home. 

All such stores are licensed by the government and the CBD oil must be tested and approved under the existing laws governing the sale and production of CBD oil. In particular, the CBD oil must be manufactured in a manner that is safe for human consumption and the THC levels must be within the set limits (0.2%). 

I prefer to buy from companies that give back to the community, and while most CBD companies keep all their profits, some CBD companies donate to multiple charitable causes. While this doesn’t necessarily mean that their product is better than any other, the time that they take to give back makes me feel like these companies are genuine in their intent for good, clean, high quality products and services.

7 Bookkeeping tips for small businesses

Most business owners dread going through their books of accounts. After all, math is not for everyone. But whether you like it or not, bookkeeping is a vital recipe for the success of your business.

You need to be involved in your business’ finances. The books are your scorecard to determine your business’ performance, helps you to work faster, and be more efficient. Here are seven sure-fire tips for proper bookkeeping

  • Getting the right software

Bookkeeping software came in handy when business owners had to record their financial transactions manually. It was an uphill task calculating figures and recording data.

Today, we have thousands of bookkeeping software to choose from which come in different levels. These levels include;

  • Cashbook
  • Ledger and cashbook
  • Ledger, cash book, and inventory.

As a small business, you don’t need expensive software. You are on a tight budget, but you still need software that is easy to use and understand. The software should perform functions such as help to invoice customers, combine different aspects of reporting, and produce charts for references.

  • Time-Tracking Software for Employees

The employment industry is changing fast. Today, most companies pay their employees for the time they have worked and the output. This way of payment strengthens employee performance and puts aside those who don’t work hard.

As a small business, you should start preparing for the future by paying your employees by the hour. How do you count the hours? There are many cloud-based tracking software that records the time an employee clocks in the office, used a computer, and the amount of work done.

These software eases bookkeeping records. You only have to log in and determine how much you owe your employees, the overtime they’ve worked, and vacation. Look for a tool that resonates with your payroll for easy integration during payment.

  • Keeping A watch on Late Paying Customers

If you don’t act on time, late payment customers can degrade the financial position of your business. You depend on their payment to pay your employees and keep the business functioning. 

The best strategy to avoid this is reaching out to the customer fast when they are overdue. Ask them when they will make the payment. If they have financial difficulty, draft a payment plan. The plan should not infringe on both parties.

  • Separate Personal and Business Finances

Mixing finances is common mistake business owners make when doing their bookkeeping. And the result is not good either. You find yourself tangled in a tax web that may tarnish both your personal and business financial records.

To avoid the long days of pain in the future, open a business bank account that’s under the business name. Also, get a business credit card to start making the credit rating that is separate from yours.

  • Record all your Business Expenses

Many changes take place in the taxation sector every year. You don’t want to find yourself at loggerheads with the taxman. The best way to do this is to ensure you record all your expenses. A simple act like scanning the digitized receipts will save you time.

Ensure that you also notify your accountant of any purchases you make. He should have a say in the investment if it’s worthwhile to the business or not. 

  • Do Frequent Check-Ups

Whether it’s a weekly, monthly, or quarterly check-ups, they’re essential as you can identify trends that affect your business. If they’re positive, leverage on them, if they are negative, solve them. 

For instance, you’ll notice some of the customers that pay late. You can reach out to make a payment plan. Or you may see that one of your product records high sales than others. You can get more inventory to keep up with the demand.

  • Don’t Introduce New Systems Without a plan

There are thousands of systems available today that might increase your business’ performance. However, implementing too many of them may do you more harm than good.

Your employees are human beings. If you swamp them with many systems, the chances are that they’ll lose time learning the new system. They’d instead use this time doing important stuff that brings more income to the business. 

Implement a system only if it is promising, but do it in a strategic way that does not affect the performance of your business. 

Bottom-line

Bookkeeping is not for everyone. However, with a few tips we’ve given you above, you can pull it off. If you need someone to hold your hand on your quest to becoming an expert in bookkeeping, you should check out this Bookkeeper Business Launch review. This course will teach you the ins and outs of bookkeeping which is what every business owner should know.

Use These Desktop Apps to Manage Your Remote Team

Building a business that is composed of remote workers is a great way to save money on your initial startup expenses, and it also gives you the luxury of hiring talent based on what someone brings to the table, rather than whether or not they are located within commuting distance to your office.

A combination of remote workers and outsourced tasks, you can scale the growth of a new business fast. And when you learn how to outsource properly it can free you up to work on growth initiatives.

You will be in front of your computer a lot if you are managing an entire remote workforce. So, it’s a good idea to arm yourself with the best desktop apps to help you manage and communicate with your team. Here are some solid recommendations to consider.

Slack

Slack is the most popular team communication tool and has been for some time. It has endless customization options and it really allows you to tailor it for your exact needs.

There is a free option available for small teams, so it’s worth exploring. Once you see just what can be unlocked in terms of communication you will be addicted to this tool.

Long email chains are a thing of the past when you learn how to use Slack. It keeps all of your messages and communication in one place for easy reference.

Google GSuite

Google’s GSuite is an entire collection of its best team collaboration tools. Things like Google Docs, Sheets, Slides and Forms are its version of Microsoft Office and the sharing options make it a better choice for remote teams. From gathering info for online resources that provide todays horse racing tips, to e-commerce brands working on inventory — this toolset helps in all aspects.

Gmail is the best email option as well for organization, and it also syncs up with all of the GSuite products.

Google Drive is also great for hosting large files and sharing them with the team. The admin has full control over who can see, share and open files.

Zoom

Video communication is important for a remote team. With video, the entire team can feel as if they are one, even if they are all working from different parts of the world.

“When working with a remote team, video conferencing is a great way to keep everyone ‘connected’ and Zoom is the best option for this,” says Henk Schipper of Jaloezieen Fabriek.

It’s a good idea to schedule regular video calls, just so everyone always feels connected and part of the team. There will be some team members that are doing their own thing, so you need to make sure they don’t become isolated.

Even a weekly video call just to check in and have a 15 minute session is very healthy for a remote team.

Trello

This project management tool keeps everything in order, and is a great way to break down large projects into several smaller ones and assign tasks accordingly.

You might be working on a large travel accessories e-commerce website and one team might be creating the product images for suitcases, while another team might be writing the product descriptions.

You can keep everything nice and organized with Trello.

How to Convert More Website Traffic Into Sales

Sales are what make the wheels turn in any business, so anything that can be done to help get more sales should be fully explored. Online traffic is what every business with a website wants, from a blog to an HVAC repair company.

The thought of people visiting the website and making purchases 24/7 — even while you are asleep at night — is very appealing and the ultimate goal.

You could have a lot of traffic and steady traffic, but if it isn’t converting into sales then it’s essentially useless. You might get 1,000 visitors to view a product you are selling, but if they don’t hit the “buy now” button and complete the checkout process you might as well have had 2 visitors.

The end results is still $0 sales.

Well, there are things you can do to optimize your website for conversions, which will help you turn more visitors into customers (and revenue for your business). Here are three to explore.

Offer Exit Incentives

What if you were walking out of a retail store and someone ran up to you as you were about to walk out the door and said, “Wait! Don’t go — here is a 70% off coupon!” – would you turn back around and go buy something?

More than likely, yes. And the same thought process applies with an exit offer. If someone is leaving your website, you can prompt coupon codes and other special offers to be presented to them, in an attempt to get them to stay and buy.

Now, if someone lands on a blog like this one here, there isn’t anything to distract them from doing what the intent is — read the content. But, if someone is in your checkout process and tries to leave you can offer them an incentive to finish the purchase.

Highlight Reviews and Trust Badges

A lot of people won’t make a purchase on a website that they don’t trust. There are a lot of scammy looking websites out there. So, you need to do everything you can to highlight why someone that doesn’t know you should trust your business.

“You will get more sales if you appear more trustworthy,” says the owner of National Pool Fences. “Is your checkout process secure? Then mention it. Have you been featured in the media? Then let the people know.”

Also, if you belong to any organizations, either national or industry related, highlight those as well. Anything you can do to look more credible and trustworthy, the better.

Create FOMO (Fear of Missing Out)

Have you ever been on a website and when you put something in your shopping cart it will say something like, “Hurry up, there are only 3 more in stock and there are 17 people currently viewing this product!”

That is done to create a fear of missing out, and it works very well.

If you were selling a product like this car subwoofer, then you could have a countdown timer with a discount code. Even something like a 3 minutes countdown timer and a 10% off coupon or a free shipping offer, will get more people to convert simply because they don’t want to miss the deal.

What to Look For When Hiring a Freelance Web Designer

There is a never ending source of freelancer web designers available to hire online and with so many freelance marketplaces it makes locating them and viewing portfolios easy.

These platforms also make the transaction safe, where most will hold the funds and only release them to the freelancer once you are satisfied with the work. But, money aside, when you hire a web designer you are locking up valuable time. You might also have a deadline and need to get the new design live as quickly as possible.

So, time is precious so you need to make sure you hire the right web designer the first time. Here are some things to consider that will help.

Look at Recent Portfolio (and the actual websites)

All freelancers will have a portfolio available for you to review. This is a good starting point, but do some digging beyond it. Go visit the actual sites and see if the design is the same. If not, that is a good sign that it just didn’t flow well or didn’t convert well.

A portfolio on a freelancer site might look good, but how do you know that freelancer actually did that work? From a CBD oil company to a service provider, look for actual examples of the work done. Look for real-world examples on your own to really see their work in action.

Ask for Referrals

“Never be afraid to ask for referrals. Any designer that refuses this probably doesn’t have the best work to showcase,” says Chris Moberg of Slumber Search. “It never hurts to shoot a past client of theirs an email and just ask how their experience was.”

If a designer pushes back that is a red flag. Also, do some Google searches to see if you can find any other information about the designer. Do they have a website? A company? You might be able to stumble on their main website and see if they have client testimonials there.

Test Their Communication Response Time

One of the biggest gripes when it comes to hiring freelancers is the communication, or lack thereof it.

“You always want to know what you are getting into response-wise before you hire,” advises Darryl Howard of NuWays MD, the o-shot experts. “Ask specific questions and see how long it takes them to reply. If they go days without answering that could be a sign of things to come.”

They will usually be more responsive in the early stages before you are a client because they want to impress you and win your bid. So, be fully aware of this.

Ask for Input on Your Design Ideas

You should also test their creativity — after all that is why you are hiring. You don’t want someone that will just take any idea and slap something together. Look for a designer that takes pride in his or her work and wants to deliver the best possible web design to you.

“Get their feedback on your ideas,” says Chris Dziak of Pure Nootropics. “You might have some great ideas, but you want to make sure they make sense from a design perspective. Finding a designer that will give you quality feedback is important.”

These 8 Platforms Can Boost Your Business Visibility. Here’s How to Use Them

Is your business visible enough to the prospective customers, vendors, and employees in whose hands its fate rests?

If it’s not actively managing its presence on these eight platforms, the answer is a resounding “no.”

Perhaps that’s not what your resource-strapped enterprise wants to hear. Unfortunately, it’s a fact of life — one that’s only likely to become more urgent as your industry grows more crowded and competition for impressions, engagement, and sales increases.

You’re ready to do what it takes to boost your company’s online visibility. You don’t have a choice. Here’s how to make the process as painless and fruitful as can be.

1. LinkedIn

LinkedIn is the preeminent social media platform for businesses in North America. If you don’t yet have an active LinkedIn profile, drop what you’re doing and create one. We’ll wait.

Good. Now that that’s done, take full advantage of LinkedIn’s capabilities:

  • Access to millions of thought leaders, including top leaders in your industry
  • Private and public LinkedIn groups where business leaders and organizations can discuss matters of mutual concern (and burnish their own credibility)
  • Publishing tools that make it easy to broadcast short- and long-form updates and content
  • Social features that bring you closer to your employees, customers, and industry peers

LinkedIn Premium is even more feature-rich. For most small and midsize businesses aiming to increase their market visibility, it’s a slam dunk.

2. Crunchbase

Crunchbase is one of the most popular business directory sites on the planet. With extremely high domain authority, your Crunchbase profile is basically a free entry on the first page of Google’s search results for your company name. It’s also a great venue for conveying key details about your company. The Crunchbase profile for InsureOne, a leading insurance broker, is a great example.

3. Medium

Medium is a blog-in-a-box, but better. Like Crunchbase, it has high domain authority, allowing users to reach audiences far wider than would be possible through their own personal blogs (though, as we’ll see, it’s important to have a branded business blog in your corner as well). 

For inspiration about Medium’s possibilities, look to the thought leaders you’d like to emulate. For instance, billionaire entrepreneur Mark Cuban’s Medium profile is rife with insights about business and technology; yours can do the same.

4. Facebook

You most likely need no convincing that Facebook is a worthy investment of company time and resources. Do you know how to get the most out of your Facebook company page, though? If you’re not —

  • Publishing multiple short-form updates per week
  • Running contests and giveaways for loyal customers
  • Joining (or starting) interest-specific Facebook groups
  • Posting video and other multimedia content to your profile

— then you’re not utilizing Facebook’s potential to the fullest.

5. Yelp

Yelp: It’s not just for restaurants any longer.

A well-curated Yelp profile can burnish any organization’s reputation, not least because it’s the Internet’s most visible source (other than Google and Facebook) for unbiased customer reviews. Cultivate positive feedback by:

  • Asking every customer to leave a five-star review after a completed sale
  • Offering to make right any less-than-perfect experience
  • Adding the Yelp sticker to your shop window and/or website

6. A Branded Business Blog

Your branded business blog is most likely to be on “receive mode,” at least to start. That is, the channels already listed here are likely to serve as funnels for its traffic. The narrow end of those funnels must lead to compelling content that your customers and prospects find valuable — and shareable, more importantly.

7. YouTube

If you’re not on YouTube, you’re doing video wrong. No need to invest in professional-quality equipment: Intimate talks and presentations filmed with a smartphone camera will suffice.

8. Twitter

An active Twitter feed is a powerful ally for your brand. More than any other platform, Twitter is a place to let your company’s true colors shine, as Patagonia’s Twitter feed exemplifies.

What Is Your Business Missing?

If your business isn’t reaching the audiences for these eight high-visibility platforms, it’s missing something. Full stop.

Fortunately, rectifying that omission is as easy as creating a free profile (or a few), or adding a new domain to your existing web hosting account. Your multichannel marketing apparatus will be up and running before the day is through.

Then again, creating these properties is just the start. If you really want them to make a difference to your marketing and branding campaigns, you’ll need to invest real resources in them. That means creating original content, posting regular updates, sharing third-party content that’s likely to resonate with your audience, and more.

As onerous as that sounds, you can’t afford not to make these investments. At least, not if you want your company to stay one step ahead of the competition in a crowded marketplace.

7 Marketing Strategies Every Startup Should Know

Marketing is critical for any startup because if people are not aware of the startup’s existence, they will not buy from it. However, when done the conventional way, marketing campaigns can be very costly, particularly for startups. Startups can use non-conventional marketing strategies to reach their target audience and grow their business. These marketing strategies that ride on modern trends that include the use of postcards newsletter template builder, email templates, content creation, search engine optimization, social media, and landing pages.

Sometimes even promotional products, and promotional products of Personalized Basketballs. Startups need to use as many of these strategies are they can to promote their products and services. Here are seven marketing strategies that every startup should explore: 

  1. Sending Email Newsletters

Emails are effective marketing tools that can help startups attract customers at minimal or no cost. To use this strategy, startups need to build an email list of prospective and existing customers in order to send them emails that promote their products or services. You can do this through your website. For instance, you could include a newsletter subscription form on the website to collect email addresses from visitors. 

The other way of building an email list is by asking customers to share their email addresses directly, even if you run a podcast. To interest customers, ensure that you include non-commercial information on your newsletters. For instance, a startup could feature content such as infographics, videos, articles and guides that empowers its target audience on the newsletter.

  1. Use of Social Media Posts

At this time and age, businesses cannot underestimate the power of marketing through social media platforms. With more than 3.5 billion people currently using social media across the globe, these platforms are taking marketing to a high level. Startups can use social media to promote their products or services by sharing posts such as videos, articles, infographics, offers, and promotions with their followers. 

In addition to marketing products, social media platforms serve as great spaces for engaging existing and prospective customers to understand their pain points and feedback on how they experience the products or services being offered by the startup. Some of the leading social media platforms that each startup should consider using include Facebook, Instagram, Twitter, LinkedIn, and StumbleUpon. 

  1. Use of Blog Posts 

Blogs are great marketing tools that can give business startups the exposure they need. Statistics show that through blogging, businesses can generate up to 126% more leads compared to their competitors who do not blog. Using blogs, startups can position themselves as leaders in their industry and drive organic traffic to their sites through internet searches. 

The best way to create an effective blog is through publishing content that your target audience is seeking for or interested in. When such content is valuable, search engines will rank your blog highly on search results. This translates to high traffic as more people get to know about your startup. 

  1. Generate shareable content

Internet marketing thrives on sharing. This means that the content you create about your startup should be interesting and valuable to make your audience want to share. The more people share a piece of content, the more that content goes viral and reached more people. Some of the content formats that entice people, encouraging them to share include visual content such as short videos, infographics, images as well as blogs, stories, and articles.

 In creating content, consider information that is related to your business or is about your business. Of importance to note is that providing additional information to your followers or customers could entice them to become more curious about what you are offering. 

  1. Use Referral Programs

To grow your business fast, consider using the referral marketing strategy. This strategy thrives on allowing customers to promote your products or services to their friends and family. Most successful companies set up referral programs because people tend to believe in personal recommendations from people they know more than they believe company adverts.  

Every startup can reach more customers through a referral strategy by getting current customers to refer other people to the business. Find creative ways to encourage existing customers to refer their friends to your startup. For instance, you could offer customers who refer people to your business commissions, discount vouchers or coupons that they can claim in the future. An example of this could be ‘refer 2 friends and get free shipping the next time your shop’. The audience you attract through referrals can be a strong lead for your startup. 

  1. Hold a pre-launch event

When you are launching your business or product, create a buzz about it and let your target audience about it online and offline. One way to do this is by issuing raffles. Though this will cost you, it will entice them to get raffles and market the business. Through raffles, you can also encourage your audience to follow your business on different social media platforms. Once they connect with you on social media, you will be able to get their feedback about the products or services you offer. You will also be able to develop a contact list for use in future events or communication. 

  1. Use Search Engine Marketing

Search engine marketing is a strategy that involves driving traffic to your website and other online platforms through search engines such as Bing, Google, and Yahoo. For this strategy to work, you need to focus on optimizing your website for the search engines so that people can find your startup without having to call you. 

Statistics show that every day, millions of internet use search engines to find stuff on the web. If you optimize content such as blog posts, articles, images, videos and social media posts for search engines, you will attract visitors to your website and begin connecting with them to grow your customer base.  

Since you will be driving traffic to your website, ensure that it is loads fast so that visitors can access it without having to wait. To achieve this, you need to avoid the use of many heavy images as those will slow the website. Instead, use images only where they are really needed. 

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