It’s no secret that mobile is the future. Fewer people now view content on laptops or computers and more and more now reach for their mobiles. We all know it’s much more convenient, and in May 2019, just over 41% of web traffic came from mobile devices.
So why do so many shy away from making their content mobile friendly? It’s imperative that your business gets up to date with mobile users to ensure you continue to attract custom as technology evolves.
Mobile apps will not only increase the demand for your product but profits, too – as you will be opening up your company to a whole new audience. You’ll have a competitive advantage, as customers are much likely to come to your business first if they know you offer an app which is easy for them to navigate and use on the go.
Showing you’re keeping up with the times and doing more to push your brand will get you recognized within your industry and show that you really mean business.
Now that we have you convinced, what should you actually include in your mobile app to make it stand out from the crowd and gain traffic?
Here are 5 things that make a mobile app amazing.
Knowing your target market
According to Digital Authority Partners, for every 10,000 mobile apps developed, only 1 will make a dent in the market while the other 9,999 will get lost in the crowd.
To avoid being part of that 99.9%, you need to make sure to conduct thorough research on your target market.
You need to make sure that your app is filling a gap in the market, either by addressing a problem or targeting a direct target audience.
A study from the Journal of Business Cases and Applications states that since 2009, the number of niche app stores has doubled annually, while the number of general app stores has decreased. This proves more than anything that users are bored of seeing the same apps rebranded, and want to see something fresh.
Using fresh, professional designs
If you’re looking to create an app that people will want to download and use, it’s important to not only consider what you want to achieve, but how it will actually look on-screen.
The likelihood is that if a user doesn’t find the app appealing, they will delete it and may even leave a bad review. This will leave all of your hard work in the gutter.
Focus on a color scheme and styles of imagery and text that suit and blend with your brand, then develop from there.
If you are looking to work with a developer, make sure they are familiar with your brand and know exactly what you are looking for.
Blog Writer advises working with a team that already has experience in your industry, and to ensure you receive a timeline for the work to watch over and manage your budget carefully.
Science Direct has used the app CAMPER Weather as a great use of design when it comes to mobile. The weather app is designed to put a smile on the user’s face, no matter the weather.
This is how the shoe brand has demonstrated its understanding of optimism: half imagination, half craft. The app uses vivid imagery and colors to bring its brand to the customer in a way that doesn’t feel invasive or pushy.
Creating a robust SEO strategy
It’s obvious that you can’t really create an SEO strategy for a native mobile app, however, you can push your website to effectively market and create leads towards it. Combo App claims this all starts by finding the best keywords that fit in with your brand, location, and what you’re marketing.
Google only starts to pick up SEO after 60 to 90 days, so it’s important you set up the right time frames to make sure your site will push your app at the time of launch. Creating content based on your app will also help to boost its rankings on Google and the traffic it gets.
Remember, it’s important to make sure your app is in the 1% that gets noticed and downloaded!
Using video
The attention span of the world is getting shorter and shorter. An infographic from Wyzowl even goes as far as to claim that the average adult attention span has gone from 12 seconds to 2000 to 8.25 seconds in 2005.
This means that apps now need fewer words and more video, especially when it comes to explainers and demos. Using video will keep the user much more entertained and more likely to stay on the app.
It will also ensure that they understand how to navigate the app without confusion. This is particularly important as those who can’t figure out how to use your product in a short amount of time are much more likely to give up and close down than to persevere.
Marketing to boast about your product
Your app may not make front page news, but for many technology websites, or even the business pages of a newspaper, your efforts to modernize your company and try something new will not go unrecognized.
Sending out press releases may seem like a lengthy process, but even if just one outlet decided to use it out of 50, you will have still increased the word of mouth surrounding your app and will probably attract more custom.
If your copy is easy to read and ready to go, titles are much more likely to use it. Make sure to find a clear angle to promote your content.
Whether that’s your business branching out or your new way to solve gaps in the market, people will want to know.
And if you don’t tell them, the likelihood is that they won’t find out.
This article comes from Michael Reddy @ Digital Authority Partners